Our History
DINXINGS (M) Sdn. Bhd. (formerly known as Chop Lean Hing) was established and incorporated on 25th May 1955. From our modest beginnings, we have made our marks in the rice milling, supply chain, rice products' distribution and other rice related products production industry today.
Currently, we are holding a leading position in the rice industry in Malaysia together with other key players. This is result of our mission and continuous efforts in striving for the Best In Quality and drives towards Total Customer Satisfactions. In longer terms, our vision is to bring our company to be the Best In Class Distributor for Rice and feed products. We are also committed into playing a bigger role in Green & Renewable Energy locally in Malaysia as well as globally
The drive for Total Customer Satisfaction would not be successful nor completed if it is without a One-Stop solutions for all clients. Seeing this needs as an opportunity, we have invested significantly in strengthen our logistic teams, fleet of trucks and lorries. This would ensure a seamless and uninterrupted supply to our clients nationwide. Our base in strategic geographical location also helps; Daerah Yan, sitting right in the heart of Rice Bowl of Malaysia is vital in ensuring and assisting us in achieving our goals in providing uninterrupted supplies throughout the year with a lean and JIT concept.
In today's crowded marketplace, our focus remained on placing our customers’ expectations, needs and interests first by providing products and services that emphasized on Quality. Our efforts in Quality is evidenced with our company being awarded HALAL Certification since early 2000s, and further highlighted by ISO9001-2008 certification since year 2010 followed by MeSTI certification shortly after. With all these certifications and awards, we have earned our creditability & trust from our customers.
Mission & Vision
Striving and driving towards Total Customer Satisfaction through our qualities in products & service.