Company Profile
OUR PRECIOUS HISTORY
DINXINGS (M) SDN. BHD. (formerly known as Chop Lean Hing) was established on 25 May 1955. From a small local business, we have grown into a well-recognized company in rice milling, supply chain management, distribution, and rice-related product manufacturing.
Today, we are one of the leading companies in Malaysia’s rice industry. Our growth comes from our commitment to quality and customer satisfaction. Our long-term goal is to be the Best-in-Class Distributor for rice and feed products, while also expanding our efforts in Green and Renewable Energy.
To support our customers better, we have built a strong logistics network with a dedicated team and a large fleet of trucks. This ensures smooth and reliable delivery across the country. Our strategic location in Daerah Yan, the heart of Malaysia’s “Rice Bowl,” helps us maintain consistent supply throughout the year using efficient Just-In-Time (JIT) practices.
We place our customers’ needs first and focus on delivering consistent quality. Our commitment is backed by major certifications, including HALAL, ISO 9001:2015, and MeSTI, which demonstrate the trust and confidence our customers have in us.
Today, we are one of the leading companies in Malaysia’s rice industry. Our growth comes from our commitment to quality and customer satisfaction. Our long-term goal is to be the Best-in-Class Distributor for rice and feed products, while also expanding our efforts in Green and Renewable Energy.
To support our customers better, we have built a strong logistics network with a dedicated team and a large fleet of trucks. This ensures smooth and reliable delivery across the country. Our strategic location in Daerah Yan, the heart of Malaysia’s “Rice Bowl,” helps us maintain consistent supply throughout the year using efficient Just-In-Time (JIT) practices.
We place our customers’ needs first and focus on delivering consistent quality. Our commitment is backed by major certifications, including HALAL, ISO 9001:2015, and MeSTI, which demonstrate the trust and confidence our customers have in us.
Logistics & Distribution Network
To ensure timely, reliable, and efficient delivery, DINXINGS (M) SDN BHD operates its own fleet of transportation, allowing us to maintain full control over our distribution process. This integrated capability enables us to serve multiple regions with greater flexibility, minimise delivery lead times, and respond swiftly to customer demands.
Our transportation fleet comprises a variety of vehicles, ranging from small lorries for retail and grocery store deliveries to larger lorries and trailer trucks for bulk and long-haul distribution. By managing logistics in-house,we are able to safeguard product quality throughout the supply chain while ensuring consistent supply and dependable service to our business partners and customers.
Our transportation fleet comprises a variety of vehicles, ranging from small lorries for retail and grocery store deliveries to larger lorries and trailer trucks for bulk and long-haul distribution. By managing logistics in-house,we are able to safeguard product quality throughout the supply chain while ensuring consistent supply and dependable service to our business partners and customers.
Our Contribution to Rice Heritage
Beyond business growth, Dinxings (M) Sdn. Bhd. is deeply committed to preserving Malaysia’s rice heritage.
We have proudly organized and supported heritage-based programs that celebrate the cultural, historical, and agricultural significance of paddy farming—honouring the generations of farmers who have shaped the nation’s rice industry.
These initiatives reflect our belief that sustainability goes beyond production, encompassing education, community engagement, and the preservation of tradition for future generations.
We have proudly organized and supported heritage-based programs that celebrate the cultural, historical, and agricultural significance of paddy farming—honouring the generations of farmers who have shaped the nation’s rice industry.
These initiatives reflect our belief that sustainability goes beyond production, encompassing education, community engagement, and the preservation of tradition for future generations.
Mission
Striving and driving towards Total Customer Satisfaction through our qualities in products & service
Vision
Continue our Quality journey towards the Best In Class and stamping our presence as well as contribution in the green & renewable energy and BioMass products locally and globally.
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